Taco Bell brings social engagement into the store! Took my son for a run to the boarder today and was surprised by the addition of an actual bell next to the exit with a sign ‘ring the bell if you liked your meal’. We rang it and the staff yelled back “Thank You!”. The simple addition of the bell reinforced Taco Bell’s brand identity while also allowing me and the staff to make a social connection. This low tech tactics is a great example of how consumers and brands can make connections that reinforce the product experience.
